7 Ways Powerful People Cash In on Human Weaknesses — Let’s Steal Their Secrets!
Really powerful people often master seven techniques to make money by taking advantage of human weaknesses. Let’s learn from them.
1. Making money by taking advantage of human greed
Human nature is profit-seeking, and one of its major weaknesses is greed for profit. If there is any benefit, they will flock to it and wait for it. The most ingenious and ruthless way to make money by taking advantage of human greed is for free. For example, if you send a link to your friends, you can withdraw cash for free as many friends click on it, or as many friends like it, you can receive free gifts. Driven by greed, you think you can take advantage without spending a penny. The cost of communication here is huge. Many businesses rely on this to attract traffic and make money. Although you can take advantage, it will consume favors, not to mention some The merchant’s routine is very deep. Even if you consume favors, you can’t withdraw cash for free, and you can’t get free gifts.
2. Making money by taking advantage of human nature’s tendency to be anxious
One of the most common characteristics of modern people is that they are prone to anxiety. Whether it is survival pressure, material desires, or emotional crises, as long as your products and services can resonate with the other party and trigger their anxiety, to eliminate their anxiety, the other party will It is easy to pay for this resonance.
3. Take advantage of human nature to follow trends and make money
Most people tend to follow the trend and follow the herd easily. Just like if a person looks up at the sky on the street, more and more people will look up at the sky behind him. Some people line up in a long line. Even if they don’t know what they are doing, there will be new ones. people lined up behind. This is the traffic thinking on the Internet. The more plays and likes a work has, the more people will stop and watch it regardless of its quality. Therefore, to make money, some people will first buy traffic and make the product popular.
4. Use human nature to like Lenovo to make money
Human nature likes to associate, and many times, you can’t even control your random thoughts. Regardless of whether the product itself has such significance, as long as you inspire people to associate with this aspect, it will be easy to make money. For example, many anchors make money by playing side games. Even if they behave subtly, they can still trigger many people’s wild imaginations. Therefore, some smart businesses do not directly tell consumers the benefits of their products, but simply touch on consumers’ pain points and let consumers make their associations. The effect is surprisingly good.
5. Make money by taking advantage of human emotions
Human nature has emotions, and many people are not good at controlling emotions and become emotional easily. As long as you can satisfy people’s emotional value, as long as your product can solve people’s emotional appeals or stimulate people’s emotions, it is also very good. It’s easy to make money. For example, many self-media people can earn tens of thousands from one article. What do they rely on? What counts is that this article touches the reader emotionally and satisfies the reader’s emotional value.
6. Use human desire to make money uniquely
As mentioned above, human nature likes to follow the trend, but at the same time, they do not realize this and are not willing to admit it. Instead, they think that they are unique and desire to be unique. If you can take advantage of this human nature It is not difficult to make money even if you have weak points. For example, in those online games, as long as you spend money, you will have equipment that other players do not have, and you will be more powerful than other players. This is the pursuit of uniqueness that satisfies human nature. In addition, things like the VIP system and circle culture also take advantage of this human weakness to make money.
7. Make money by taking advantage of human luck
Human nature is prone to fluke mentality and survivor bias. Just like one thing, countless people have been deceived, but they still feel that they will not be deceived. Another example is a game with extremely low probability, even if the probability is low. If it reaches 0.01%, he will also feel that he is the lucky one. Therefore, as long as your product gives people hope, even if the hope is small, people will be willing to pay for it.
In short, in this society, the truly powerful people are good at exploiting the weaknesses of human nature to make money. If you want to become such a powerful person, you need to understand human nature and understand the logic of making money.
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