Apple Apple car electric vehicle tire dead belly, transition to generated AI

The outside media reported that Apple had canceled the electric vehicle planning that was launched 10 years ago, and the research funding would be transferred to the generated artificial wisdom. Taken from Apple

Media such as Reuters and the United Kingdom 「 Financial Times 」 quoted reports from people familiar with the matter today，Apple（Apple） canceled the electric vehicle drawing started 10 years ago, and the research funding will be transferredGenerative artificial wisdom（AI）.

Apple’s stock price rose 0.7% in the afternoon and recovered a slight decline earlier.

According to （Bloomberg News ）, which is the first to report on related developments, multiple employees responsible for electric vehicle drawing will be transferred to Apple’s AI department. According to reports, unnamed sources revealed that Apple announced the matter internally today, which surprised nearly 2,000 employees involved in the project.

Apple declined to comment on this.

Reuters pointed out that high-interest rate measures taken to curb inflation have weakened consumer confidence, leading to a slowdown in demand for electric vehicles, which is usually higher, prompting layoffs and production cuts in the electric vehicle industry. Electric car faucet Tesla （Tesla ） and many other large car factories have decided to withdraw their investment, some of which are converted to focusing oil-electric hybrid vehicles instead of pure electric vehicles.

With a wave of self-driving cars sweeping through California’s Silicon Valley （ Silicon Valley）, Apple launched 「 Titan Plan 」（Project Titan） 10 years ago. Although Apple puts threefold in the field of electric vehicles, most of the outside world knows that Titan's planning focuses on self-driving technology.

Reuters reported in 2020 that Apple considered publishing a car as quickly as 2024 or 2025, but the process was not smooth, even before the COVID-19（2019 coronavirus disease ） epidemic disrupted the global automotive industry.

Apple’s previously launched Apple CarPlay system. Taken from Apple

After adjusting for mollusks, Apple fired 「 Titan Plan 」190 employees in 2019.

The design of the concept car has also changed, from a revolutionary non-steering self-driving car that departs from the traditional car design, to a car with advanced driving assistance but biased towards tradition.

According to 「Financial Times」（Financial Times）, Apple decided to end the car plan and prepare the public for more work details in the rapidly growing field of generative AI. Investors are focused on when Apple will bring new features to the brand’s smartphones to keep up with competitors such as Samsung （ Samsung ） and Google （ Google ）.

This article is reproduced from 2024.02.28「Central Society」.

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