“Buy Water, Get a Car” Business Model: How Does the Boss Earn 20 Million?

2bebetter
3 min readNov 12, 2023

In an unusual marketing move, a water plant launched a striking promotion: Purchase $15,000 worth of water and receive a fully paid $15,000 car for free. The seemingly loss-incurring proposition raised eyebrows, yet the enigmatic boss managed to amass over $3 million in 36 months. How? Let’s dive into the intricacies.

Photo by Marvin Meyer on Unsplash

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